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If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all - it's... Read More
Listen, consider this scenario.You have a deadline to honour. Time is pressing, tighter and tighter. You are hoping to come up with some topic for your project.....However, ideas on what to write about keep eluding you.What are you going to do in situations like these?Today there are various software and... Read More
I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.What are some of the common... Read More
Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the content had to be well written, relevant... Read More
Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important. For me, it helps explain some sites I know that perform extremely well, but appear quite amateur in their design and architecture.... Read More
Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing. While you certainly know good writing when... Read More
Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of... Read More
When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees. This is both a good and a bad thing. It is good to hold firm to your beliefs,... Read More
Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage. But what should you say? When you have just a few words, what's the best... Read More
As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer. If you're writing a headline or heading for a site page, here are... Read More






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Ebooks, Scripts,
Websites, and more... You have a choice. Do you want to be constructive... Read More Think you can take the Copywriting Challenge on your own?... Read More I've seen this ongoing debate debate jump up again recently... Read More Many professional freelancers will go their entire career without ever... Read More Most people with an online presence will have to regularly... Read More Whether you're selling a product or service, the 10 tips... Read More 1. Isolation technique It doesn't matter how good your... Read More When I show some people my advertisements, I sometimes get... Read More It's a common approach to writing copy. You begin by... Read More Think for a moment some day and consider the kind... Read More Nothing can turn strong copy into a 97-pound weakling faster... Read More About once a month I fly off somewhere to give... Read More About 50 years ago, movie serials kept theater crowds coming... Read More Are you a freelance copywriter working from home? If so,... Read More Assume you were faced with the task of hiring a... Read More Your prospect has emotions? and you MUST touch these emotions... Read More If you made it this far, the headline for this... Read More Every person has secrets that only he or she knows,... Read More "Shallow men believe in luck. Strong men believe in cause... Read More Have you seen those copywriting gurus, working it on the... Read More Every week I receive a couple of emails from people... Read More WHAT'S THEIR PROBLEM?How do you begin a dialogue with a... Read More We all know words are powerful. Whether written or spoken,... Read More I know, I know. Times are tough. You have to... Read More When you create headlines, do you put benefits into your... Read More
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Nothing irritates me more than being told that there are... Read More
Back in the late nineties, the phrase 'Content is King'... Read More
Writing for the search engines is much different than writing... Read More
So You Want To be A Copywriter?Wannabe copywriters often check... Read More
If you write for a living, you deal with deadlines.... Read More
Listen, consider this scenario.You have a deadline to honour. Time... Read More
No doubt, the headline is the most important part of... Read More
In its most basic form, copywriting is, among other things,... Read More
You're ready to launch that new product or promotion, &... Read More
Whether you're an executive or a small business owner, chances... Read More
It was going so well, so what happened? Many copywriters... Read More
Grab 'em and don't lose 'em. Every marketer knows that... Read More
When one is in a creative state, rarely can one... Read More
An interesting debate is currently raging among copywriters, web designers... Read More
Do you want to make $5000, $10,000 or more every... Read More
Think about how much you read about and spend on... Read More
Many of the solo professionals whom I coach are people... Read More
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Now that you've decided to hire a copywriter, how do... Read More
The field of proofreading is not as easy to get... Read More
It's arguably the most important word in the copywriter's arsenal.... Read More
As a freelance copywriter in New York, your work is... Read More
How does this sound?Today, I'm going to show you how... Read More
As a professional contractor who wears many hats, you owe... Read More
Think for a moment some day and consider the kind... Read More
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