Its Time For Some Steak

Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise. Since this is a family publication, I won't include the name of the website. But, let's just say it contains a four-letter word that people do not use in... Read More

The Positioning of Success

Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles. If you want to win big... Read More

The Brand Called You

The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.We all have a personal brand with social, cultural, intellectual,... Read More

Id Buy That: Getting A Brand Mindset

Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting. It's my favorite time of year. By now, kids are settled into school, sweaters set free from mothballs, and it's an amazing time to... BUY.I don't know about you; but... Read More

Are You Brand Worthy? Are You Brand Worthy?

Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.While out speaking on branding, the question that I hear most is... Read More

Branding Is Not Selling Out: ITS SELLING IN

Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't their work isn箃 in a gallery? Ever see an astounding independent film and wonder why people all over the world don't know about... Read More

Don?t Get Caught In the Trap: The BIG Difference Between Personal and Business Branding

When you're all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, "Where's the line between me in my business and the business in me"?With hundreds of thousands of home-based businesses starting every year, and few... Read More

Too Dull? Too Sharp?

You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.Why a look? Most consultants see themselves as hard working and pragmatic. They believe the look of their materials is unimportant. After-all, clients are hiring expertise not looks,... Read More

Notable News - The Branding Myth

How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true...they can "do branding".Let's take a look at one of the... Read More

Naming Names... How to Name your Business

Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"... First the purpose and vision of my site was to have people volunteer some marketing stories...true... Read More

In The News:


IndyPosted

AMD Nixing ATI Label In Brand Consolidation Move
Gamasutra
The cancellation of the brand means that a label closely associated with PC gaming will be gone after about 25 years of existence. ...
AMD to end ATI brandingComputerandvideogames.com
AMD To Drop ATI BrandingMac Rumors
AMD set to kill off ATI brandingAfterdawn.com
SlashGear (blog) -MacDailyNews (blog) -brandchannel.com
all 168 news articles »

AMD defends decision to bin ATI brand
ZDNet (blog)
Following screams and howls from enthusiasts who are attached to brands and branding, AMD defends ...

and more »

Women's rodeo, street dance brand new to Cowboy Days
Plainview Daily Herald
The women's rodeo, which will be held in addition to the ranch rodeo, will feature sorting, trailer loading, doctoring, tie down and branding events. ...


The Loong March
Times of India
Lin recognised the inherent possibilities of branding countries when he pithily commended macaroni as having "done more for our appreciation of Italy than ...

and more »

DailyTech

Windows Phone 7 Facing Partner, Branding Challenges
Minyanville.com
Microsoft is ultimately limited by what its hardware partners bring to the table -- and a major one just said it's ...
Microsoft releases Windows Phone 7 to manufacturersSeattle Post Intelligencer (blog)
Five Worst Tech Product Names of the MomentCIO
Microsoft releases Windows Phone 7Inquirer

all 209 news articles »

US Cautions Against Branding Arab 'Flight Duo' As Terrorists
RTT News
(RTTNews) - American officials said Tuesday they did not believe the two Yemenis held at the Schiphol airport in Amsterdam, after flying from Chicago, ...

and more »

New York Times

Victoria Beckham: Is She for Real?
New York Times
... British soccer star David Beckham, an exercise in family branding; her wardrobe, engineered to show off her whippet frame and improbably lusty chest. ...

and more »

Panel recruits reporters to promote Korea's brand
The Korea Herald
The Presidential Council on Nation Branding is recruiting this year's in-house reporters to promote the country's image on the international stage. ...


Santo Versace to Lead International Branding Session at IPREX Milan Meeting
Benzinga
Santo Versace, Chairman of Gianni Versace Group and the Altagamma Foundation, will lead an international branding session at a meeting in Milan (7 th to 9 ...
Santo Versace to Lead International Branding Session at IPREX Milan MeetingSunHerald.com

all 4 news articles »
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Brand Equity

Brand equity can be defined in many different ways. I... Read More

Why Should I do Business With You?

It's the question that is on the minds of all... Read More

How To Create A Brand That Sticks

Most people, when they hear the word branding, think logos... Read More

Understand Brand

Branding has been defined, explained and examined extensively. There are... Read More

Is It Legal? - Indecent Naming With Tradition

When Mitsubishi launched a new car with the name "Pajero"... Read More

Logo Design - Corporate Identity Branding - Brand Identity Guru

Like it or not it's who you are. Your corporate... Read More

Brand Awareness - Brand Identity

About once a month a few of us at the... Read More

Branding Junk Removal - He Did It, Can You?

What does it mean to be remarkable?Brian Scudamore, CEO and... Read More

Personal Branding: Characteristics of a Strong Personal Brand

How many times have you been at a networking function... Read More

Trademark Issues in the Mobil Auto Business

There have always been trademark issues and lawsuits in the... Read More

Brand Identity Company ? Brand Identity Guru

Hiring a brand identity company is very important. In every... Read More

Brand Boring or Brand Buzz?

I heard an advertisement on the radio the other day... Read More

Measuring Return On Investment

...or Is My Brand Working?To measure the impact and effectiveness... Read More

Branding Your Business To Make More Money

Branding your comapny should be the first thing a company... Read More

No Logo? Launching A Business Without a Logo Can Sabotage You

Initial lack of customers and cash flow often causes a... Read More

Logo Design - Branding - Brand Identity Guru

Do you have any idea how important your company logo... Read More

Branding: What Not to Do

Here's a little story about what not to do as... Read More

The Aim of the Name

Large corporations spend lavish amounts seeking names for their products... Read More

The Big Uneasy: Clearing the Clouds of Guess

People often come to me to assist them with developing... Read More

I Hate My Logo! What You Should Get For Your Money and Why

This is not a how-to design a logo. This is... Read More

Branding Your Radio or TV Campaign With A Musical Identity (aka Audo Logo, aka Jingle)

You don't think twice about a business card and letterhead... Read More

Trade Journals in Franchising

As many people know Industry Trade Journals in America have... Read More

Pressure Washing Companies and Co-Branding

Pressure washing companies often miss what we call 'super niche'... Read More

The MOST Expensive Mistake You Can Make

Most people who own a small business have a huge... Read More

Jan Verhoeff: Brand Your Market

Marketing potential of any product is based on recognition and... Read More