Sell More Books With an E-mail Newsletter

NOTE: Because many words in this article are likely to trigger sp^m filters, we've disguised them with symbols (e.g. sp^m). This will ensure a higher delivery rate if you use this article in your e-zine. If you're selling your book online, you're practically guaranteed to increase sales by publishing an... Read More

Buzz-Based Book Marketing

Once upon a time, people went to bookstores when they wanted to buy a book. Or at least, that was the theory. Actually, non-bookstore channels have been a big part of book sales for decades-at least since people like Joe Karbo ("The Lazy Man's Way to Riches") back in the... Read More

Sell Your Book At Book Fairs, Festivals & Trade Shows

Play a bigger game with your book sales by expanding your audiences at local or nonlocal book fairs, festivals or trade shows. Can't afford a booth or table, rent a space on someone else's table and volunteer to be back for their book. In fact, rent a corner at various... Read More

Sell Your Book with Pennies

Imagine you share a huge penny jar with each of your potential readers. Every interaction with a reader either adds or subtracts pennies from the jar. When readers need your info (non-fiction) or entertainment (fiction), they will trade the jar for your book, but only if... Read More

Increase Book Sales: When a Book is No Longer Just a Book for Sale

Do you have books sitting in your garage that you haven't sold yet and looking for ways to move them? Then you will want to know about these five outrageous ideas that aren't difficult and can be just plain out fun. Dede Hall, author of The Starving Student's Cookbook had... Read More

Seven Really Truly Unique Ways to Sell More Books

These marketing tips aren't for the weak at heart. Use discretion and know where the ego and self-promotion boundary stands for you. 1. Use a fold over business card. Place your book information inside the fold. The title on the bottom side of the fold so it is seen first... Read More

Top Ten Ways to Promote Your Books Through Flyers

A flyer is an excellent, inexpensive way to promote your book. What makes one flyer so much better than another? Use these top10 tips to make your flyer stand out from the crowd. 1. Include a colored picture of your front cover. People want to see what your book... Read More

Make your Book Stand Out From the Crowd: Know your Audience

Most authors say, "Everyone will want my book, and when I take it to Oprah, it will sell millions, and I'll make millions, too." Not exactly true. If you are writing a book you need to know your specific audience. This gives your book its unique selling point. Writing for... Read More

Sell More Books With Your Sparkling Introduction

Why write an introduction? Nobody reads it anyway. Up until now, this opinion has had clout. But now, with a shorter introduction of one to two pages, and through the five essentials below, your introduction will become the fourth sales tool for your book. When people read your clear, concise... Read More

Three Powerful Tips on Selecting a Book Topic that Sells

The topic of your book or eBook counts-big time. Which would you buy-The Art of Kissing or The Art of Courtship? The kissing book sold over 60,500 while the other sold only 17,500 copies. Before you choose your topic pay attention to your audience. What do they want and need?... Read More

In The News:


Why YouTube Is the Future of the Written Word
Huffington Post (blog)
Book marketing is changing and putting the power and the responsibility on authors to promote their brand. If you are not sure what your priorities should ...

and more »

Trafford Publishing's Book Marketing Services for September Offer Increased ...
PR Urgent
With three high-profile media marketing opportunities, self published authors can customize their book marketing services for promotional clout. ...

and more »

Digital River buys Journey Education Marketing
The Associated Press
MINNEAPOLIS — Digital River Inc. on Tuesday said that it has bought online software and book retailer Journey Education Marketing Inc. for an undisclosed ...

and more »

Alloy Reports Second Quarter Fiscal 2010 Results
MarketWatch (press release)
We were pleased with the results of the Promotion segment, particularly the increase in our on campus marketing business. As well, in the Placement segment, ...

and more »

The Massachusetts Daily Collegian

Textbook rental program is back at OCC
Coast Report
According to the bookstore website, the average rental price is more than 50 percent off the new book price. Students are able to rent their textbooks ...
U of T Bookstore now offering textbook rentalsVarsity
Textbook rentals help cash-strapped studentsUtica Observer Dispatch

all 22 news articles »

Phoenix New Times (blog)

Morning Poll: Should Florida Preacher Go Through With Quran-Burning?
Phoenix New Times (blog)
For sure, Jones should never have dreamed up this viral marketing scheme. Everyone knows that Muslims are extra sensitive about such things. ...

and more »

Business Daily Africa

Kindle wins e-reader battle versus iPad: survey
International Business Times
According to the survey, Amazon was seen as the likely victor in an e-book marketing battle with Apple - though by a very small 2 percent margin. ...
E-reader Owners Prefer Kindle Over iPadMarketingProfs.com (subscription)
In a Straight e-reader Fight, Kindle Beats the iPadMarketwire (press release)

all 47 news articles »

The Guardian

Hawking book explains creation of universe minus God
USA Today
"Some people criticize this as using God as a marketing technique. There is some validity to that view, but also some unfairness," Fahy adds. ...
Stephen Hawking's Not-God Conclusion & the Religious ResponseBeliefnet.com (blog)

all 196 news articles »

Wired News

William Gibson On the Future of Publishing: Made to Order Books
Wall Street Journal (blog)
But the ecological impact of book manufacture and traditional book marketing –- I think that should really be considered. We have this industry in which we ...
William Gibson on His New Novel, 'Zero History' and the Dangers of Writing ...Wall Street Journal (blog)
In "Zero History," William Gibson gets inside the military-fashion PR complexio9
William GibsonA.V. Club Chicago
Wired News -Big Issue in Scotland
all 14 news articles »

NJ.com

Young Bridgewater author, Laura Sepesi, awarded by publisher
NJ.com
The 11th annual author conference educates writers on book marketing and promotion. Sepesi was also awarded a contract to publish in paperback and as an ...

Google News
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Distribute Your Self-Published Book - Part 1

Where is your book now? With a distributor? In a... Read More

Increase Book Sales: When a Book is No Longer Just a Book for Sale

Do you have books sitting in your garage that you... Read More

Successful Book Marketing The Natural Way - Part 2

Is your mind muddy on book marketing? Do you wake... Read More

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Congratulations, you've written a book and even gotten it published!... Read More

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Any book that is in its 14th edition must be... Read More

Make your Book Stand Out From the Crowd: Know your Audience

Most authors say, "Everyone will want my book, and when... Read More

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Best Sellers Aren?t Written ? They?re Made - It?s All About Promotion

Writing a book is becoming more and more of a... Read More

Does Your Book Cover Pass the ?Ignore? Test?

Your book cover is the first impression a potential client... Read More

Book Marketing 101- Book Publicity for Authors -- Creating a Book Publicity Campaign

Publicity is that elusive thing that can make or break... Read More

Top Ten Ways of Why and How to Write your Books Sales Letter - Part 1

Authors/publishers are great at getting their books written. But after... Read More

FSBO Author believes in Bookswaps

Hi Noel,I absolutely love your website, As an MS sufferer... Read More

What Service Do You Need to Make your Book Sell?

Whether you are just starting or almost finished with your... Read More

Online Book Marketing: How to Sell Your Book Even If You Are Not a Salesperson

What you do after you have written your book is... Read More

Attract More Buyers to Your Book: Use Metaphors

Surprise your potential buyers. Give them chocolate frosting!After we entered... Read More