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Advertising For The Long Haul and Not the Short Term Gains
New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More
Why Most Advertisements Stink!
Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More
Wheres Me Pot of Gold and Lucky Charms?
We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More
Juice - Scam of the Decade or Opportunity of the Century
If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More
What?s the Score?
You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More
How To Write More Powerful Brochures, Leaflets, And Catalogues
Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More
Localized Advertising ? Door-to-Door Ad Distribution on the Fly!
Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More
Understanding Internet Banner Advertising
Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More
In Advertising Bigger isn?t Always Better
If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More
Marketing Lessons I Learned in Chicago this Week...
I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More
New York Times
PARIS — In the digital world, the most effective advertising is not always advertising in the traditional sense. Instead of buying ad space ...
and more »
PR Web (press release)
PR Web (press release)
The creative team from Rinck Advertising, Karly Eretzian and Laura Davis, collaborated with the television actor, Patrick Dempsey, to create a custom ...
and more »
Telegraph.co.uk
Telegraph.co.uk
Travel companies that publicise their products online will come under the regulation of the Advertising Standards Authority (ASA) ...
UK to launch 'comprehensive' policing of online advertisingFinancial Times
Advertising Standards Authority gets online powerBBC News
Advertising Watchdog Crackdown on Misleading Online Marketingis4profit
PFJ Media Recruitment Agency (blog) -IT Business Edge (blog) -TechCrunch
all 165 news articles »
Statesman Journal
Beth Sell, who left the Statesman Journal in 2004 after five years in its advertising department, ...
and more »
The Guardian
The Guardian
Even when you've killed all the forests and lugged them around the country, the old combination of cover price and advertising revenue comes out on top, ...
Surprise! Online Subscribers Worth LessCanada Free Press
all 2 news articles »
Detroit Free Press
This law applies to tobacco packaging and any tobacco-related advertising. As of June 22, tobacco manufacturers were prohibited from producing any more ...
We Mind the Smoke, But Not SmokingVancouver Sun (blog)
all 7 news articles »
The Guardian
The Guardian
Even in the paparazzi gym-and-swimwear shots, Diana never appeared quite like this: playing the cello clad only in bra and knickers (and regal tiara). ...
PR Newswire (press release)
DMA partnered with Winterberry Group, a leading strategic management consulting firm that helps advertising and marketing companies build shareholder value, ...
and more »
PR.com (press release)
Do Mobile Advertising is excited to announce a new mobile billboard advertising campaign with DPAC to promote “Billy Elliot†The Best Musical of the Decade ...
and more »
BBC News (blog)
BBC News (blog)
Companies will be asked to offer at least $25 million for restoration in return for being allowed to use the Colosseum for advertising. ...
Historical dilemmaBBC News
all 3 news articles »
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Ebooks, Scripts,
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What Does Your Business Card Say?
Business cards are the most underutilized and misunderstood marketing tool... Read More
80% of All Advertising Is Wasted Due To This Common Mistake
You're flipping through this publication as you wait for your... Read More
The Man With The Grasshopper Mind
The title of this article also happens to be one... Read More
Media, the Internet, Yellow Pages, and Your Business
If you are reading this article, chances are you could... Read More
The Power of...
You certainly must know that Many Big Marketers consider COPYWRITING... Read More
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When you first start out on your business venture, money... Read More
Grab Your Share of Untold Amounts of Advertising Dollars
If you advertise in any way, the following information could... Read More
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1. Make your ad's keywords and phrases standout by enlarging... Read More
Should You Advertise on TV?
When people discover my background in advertising, the questions flow.... Read More
How To Make Your Advertising Work!
Many believe that when it comes to advertising, it's a... Read More
How Do People Know Youre in Business?
One of the most important things to do now that... Read More
Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part One
The decision on whether or not someone will read your... Read More
5 Newspaper Advertising Myths Revealed
What I'm about to reveal are myths that most people... Read More
The Skinny on Billboards
Several years back the billboard people put a big picture... Read More
I Dont Want to be Different
To succeed in today's crowded marketplace where most of the... Read More
The TV Shoot, The Spoiled Brat, And A Painful Lesson
It was two days before our shoot. I was in... Read More
Juice - Scam of the Decade or Opportunity of the Century
If you are an ardent web surfer and MLMer like... Read More
Localized Advertising ? Door-to-Door Ad Distribution on the Fly!
Have you ever had to distribute door-hanger advertisements for your... Read More
A Quick And Easy Way Of Getting More Customers From Every Single Ad You Write... Guaranteed!
FACT: Most people don't spend anywhere near enough time on... Read More
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Have you ever seen an ad on television that was... Read More
Moving message Sign
Moving Message Signs are a unique, attention-grabbing way to communicate... Read More
Promote yourself on radio for free
Unless you have become extremely popular in your personal or... Read More
How Much Money Do I Need to Spend on Advertising?
Q: I've never really done much advertising for my business;... Read More
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1) Include a coupon in your large ads. This can... Read More
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